The motifs of the Naturpledd blankets are inspired by the woolen thread itself and the different techniques that can make it into decorative and functional structures; weaving, braiding, knotting and balling. While working with the blankets, Melvær combined her two disciplines of industrial design and graphic design.
The Naturpledd series contains only the sheep´s natural colors – excluding all dyestuffs and additives – resulting in a 100% natural product. The blankets are made by the Norwegian manufacturer Røros Tweed. Røros Tweed has been weaving high quality wool products since 1940, building on a local tradition for textile craftsmanship that goes back centuries.
A carefully sorted blend of Norwegian wool is carded, spun, twisted, dyed, woven and finished at the company´s facilities in Norway – ensuring total insight and control of all quality aspects of the product.
The Naturpledd blankets are pre-launched at ICFF in New York from the 16th to the 19th of May. The European launch will take place at the Gifts and Interior Trade Fair in Lillestrøm in August.
Manufacturer: Røros Tweed
Material: Norwegian wool
Photos: Erik Five Gunnerud